APAF focuses on protecting wildlife in Finland and Africa. We reduce conflicts between humans and wildlife, fund research, and promote education. Our main aim is to help other nonprofits and build alliances to combat poaching effectively.
Your help matters
We all have a responsibility for the well-being of our natural world.
About the founder
Career in professional photography
Over thirteen years, the photographer worked with top global companies, ad agencies, and government offices like the Police of Finland, Finnish Defence Forces, and Finnish Border Guard. Notable clients include 50 Cent, Conan O’Brien, and the President of Finland. He captured the Finnish Olympic Team in 2016 and 2018. His work won over 20 awards, including a USPTA patent and features in magazines like Vanity Fair Italy. Exhibitions at Milan Fashion Week and Dubai showcased his conservation efforts. In Finland, he starred in a TV documentary series.
Military and private security background
Intelligent photography professional with additional qualifications in security, possessing certifications such as CPO, MSO, and TCCC. Demonstrates expertise in numerous international private security assignments across Iraq, Saudi-Arabia, Switzerland, Sweden etc. Engaged by the Finnish Defence Forces for international deployment, still upholding an active reservist status.
Anti-poaching operations
Jere embarked on his journey in anti-poaching initiatives back in 2015. Over the years, his dedication has seen him actively involved in numerous projects spanning across the African continent. His efforts revolve around bolstering anti-poaching units by procuring essential equipment, providing comprehensive training sessions, and raising awareness through television broadcasts and magazine publications.
Jere Hietala with the Akashinga
Zimbabwe 2019